If you want people to find your insurance agency you’ll need to show up on search engines. Search engine marketing or web marketing involves more than just having a website. When we launch a website for an insurance agency our clients often ask, “When will I show up on Google search now that my website is live?” The harsh reality is never. Unless you claim your business listings on search engine websites.
You should carve out time each day to claim your listings. You want to make sure you are entering all fields as precisely and as detailed as possible. It’s a time-consuming process that you want to get right.
These search engine listings vary in what information you can list. You’ve heard the term “Search Engine Optimization”. Not only does that entail claiming your listings on multiple search engine sites, but optimizing those listings to the fullest extent. For example, Google My Business which has been called Google Places or Google+ offers many fields for your business. Take advantage of all of them. Make sure you pick the primary category that best describes your business and keep it consistent on all of the listings you claim.
If your business has been in operation for some time then you should find it listed on the search engine waiting to be claimed by your agency. If you have recently opened, you may have to create a listing, but surprisingly your business may show up. Remember to be patient, as you read earlier, it’s a time-consuming process.
Once you have completed filling out your listing you will submit it for verification. The search engine websites want to make sure this is a legitimate claim by the owner or someone on behalf of the owner. Verification can be completed via an immediate phone call that provides you a PIN to enter on the listing, verification by postcard and verification by email. As we have learned, postcards tend to get thrown in the trash. Be sure to give your staff a heads up that you are expecting a postcard. These postcards can take weeks to arrive. You want to avoid having to re-submit and wait another 4-6 weeks before the replacement postcard arrives.
Even after verification it can take time for your listing to appear online. You may see your listing immediately or months later. Be patient. Set a reminder every week to check on the listings that are not appearing and/or not yet live. You may be tempted to add more information or change the listing. Resist that temptation as it may restart the verification process.
Track your listings and note your logins and passwords. Once they are live, keep your information fresh and up-to-date. Always keep an eye out for business reviews and respond to them in a timely manner.
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Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.