Are you and your agency on LinkedIn?
LinkedIn is a social media network designed for business professionals to showcase their job experience and professional outlook and thoughts.
LinkedIn is a great place to discuss industry news and the products you specialize in at your agency. LinkedIn was created to be a networking tool. It’s a great place to tell your agency’s story, share career opportunities and market your insurance products and expertise.
LinkedIn is growing fast. 2 new LinkedIn members join per second. 3 million LinkedIn users share content each week.
You may think LinkedIn isn’t for you but you should reconsider. Google and other search engines rank LinkedIn company pages and posts high in search engine results pages.
Just having a LinkedIn company page isn’t enough. You will need to update, share, post and contribute insurance industry and product knowledge to your company page. Optimize your post content with insurance terms to improve your search results on Google and other search engines. As a result you will see your insurance agency website traffic increase.
If you still haven’t bought in, consider creating your insurance agency’s LinkedIn page as a boost to your agency’s reputation and trustworthiness.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.