What are your potential clients looking for on your insurance agency’s website?

What are your potential clients looking for on your insurance agency’s website?

Keep in mind most fresh leads who contact your agency have already done a search and somehow found you online.  What are these potential clients looking for when they search?  Here are a few must-haves for your independent insurance agency’s website.

Contact Information

It seems simple enough but not all insurance agency websites make it easy to find the phone number.  Your insurance agency’s phone number should be visible on every page a user navigates.  It should be prominent and glaring at them right in the face.  Consider using a call to action in addition to your phone number.  “CALL US NOW 800-555-5555”

Of course, you also want to make sure your insurance agency’s location including your address, map of your agency and contact names are easy to find on your website.

Do you have what they’re looking for?

Your insurance agency’s website must list all of the products and services your agency offers. If a potential customer is looking for something you don’t have listed, they will move on to another search listing result that does.  List all of your products and services on the home page of your website.  If a potential customer has to search and navigate multiple pages to find what you have to offer, they will move on.  Add links to your product list items which will take them to learn more.  Bottom line, make sure your website is simple and easy to navigate.

Is your insurance agency website designed to look modern and up-to-date on any screen size or device?

Your insurance agency’s website should be optimized for any sized screen or layout orientation.  Visitors aren’t just coming to your website on a desktop computer.  Visitors are using tablets, iPads, laptops and, of course, cell phones.  Your website design should be responsive.  This means your website can detect the visitor’s screen size and orientation and change the layout to accommodate the device making use of cascading style pages, flexible layouts and flexible images.