In Journalism they used to teach the 5 WHs for writing a news article: The Who, What, When, Where, Why and sometimes How of the story. Think about your independent insurance agency’s website as the story people are searching to read.
Your agency’s website must have all the important elements to be a successful insurance website.
Within seconds of that first look, a visitor should be able to see who you are, what you sell, when you are available, where you are located and why people should do business with your agency. Your website might have beautiful pictures and fabulous design but if the content isn’t there to show a potential customer those 5 WHs, then you will lose them before they look any further.
Does your agency’s website make it easy to:
If your website is optimized and people are searching for the products and services you offer, your agency’s website is the first thing people will see. Remember, a majority of your clients and potential clients will visit your website before they make contact with you or your staff. Does your insurance agency website have the who, what, when, where and why of what they are looking for?
Take some time and audit your website. Make good notes and make improvements where necessary.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.