Taglines - Reinforcing Your Agency’s Brand
You’ve seen them in advertising for big companies like McDonald’s with “I’m lovin’ it.”, Nike “Just Do It”, and Verizon “Can you hear me now?”. These are all taglines. Taglines are a branding slogan that emphasize the brand and help reinforce a product or service. Taglines should come to you when you say the company’s name. Do you know the tagline for Delta Airlines?* You probably know at least one. Delta has used several taglines over their 89 year history.
Your Agency’s Tagline
Have you considered creating a tagline for your independent insurance agency? Taglines work for both big companies and small businesses. A tagline is an audible way to grab your potential client’s attention. You want it to be impactful and memorable. Taglines should be short and concise for use on your insurance agency website, business cards, email signature, advertisements, brochures and anywhere you put your agency’s name.
Creating A Tagline
Your insurance agency’s tagline should be positive and emphasize the benefits of using your agency. Here’s an example, (the beginning) of an insurance related tagline. Can you finish this one? “Like A Good Neighbor…”
As the saying goes, Rome wasn’t built in a day. Take some time to craft your tagline. Get input from your employees, customers, family and friends. Analyze your agency’s key benefits and write down keywords and emotions that describe your agency’s purpose and image. For example:
Does your agency already have a tagline? Are you using your tagline on your insurance agency’s website? Is it part of your logo? We’d love for you to share them in the comments section.
* "We love to fly and it shows.” “Keep Climbing.” “The World’s Most Trusted Airline.”
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.