Slow Load Times Can Mean Lost Customers

Slow Load Times Can Mean Lost Customers

People are impatient. Everyone wants everything fast.  When you do a search online you expect fast results and slow load times can mean lost visitors and lost customers.

42% of people expect a web page to load in 2 seconds or less.  
40% of people abandon a website that takes more than 3 seconds to load.
A one second delay in page response can result in a 7% decrease in conversions.

Does your insurance agency’s website load in less than 2 seconds?

If your insurance agency’s website doesn’t load fast, your potential customers will click the back button and return to their search to find another result.

There are websites that will tell you how fast your web page is loading.  Google “web page speed test” and you will find a number of services that will tell you how fast your web page is loading.  
Check your mobile and desktop page load speeds.  You may need to address both once you get the results.

If you manage your own website, you should look at the following factors that impact web page speed:

• Minify JavaScript
• Optimize Images
• Enable Compression
• Leverage Browser Caching
• Eliminate Render Blocking JavaScript and CSS Above The Fold
• Avoid Landing Page Redirects
• Reduce Server Response Time
• Prioritize Visible Content
• Avoid Bad Requests (Check for HTTP 404 Errors “Page Not Found”)

Improving website performance can be a bit overwhelming, but once you fix some of the main culprits you’ll see a noticeable improvement in page load time.