Optimize Landing Pages for Lead Generation

Optimize Landing Pages for Lead Generation
 
A landing page is defined as a web page a visitor arrives at after clicking on a link.  Typically you arrive at a landing page after clicking on a link on a website home page.  Let’s say your insurance agency website has a button to “Get A Quote” or “Get An Instant Auto Quote”.  When a visitor clicks the link, they are taken to a landing page.  
 
A landing page should be designed using the KISS method. The acronym KISS stands for “Keep It Simple, Stupid”.  The principle was designed by the U.S. Navy in 1960.  It states that most systems work best if they are kept simple rather than complicated.  The goal is simplicity and unnecessary complexity should be avoided.
 
15 Things to consider when designing your landing page:
 

1. Make it easy to navigate  
   
2. Make your call to action clear (Why should they give your their information)
   
3. Identify the benefits of your offer
   
4. Use appealing images that make sense to your offer
   
5. Use bullet points
   
6. Leave white space (KISS) - you don’t want a cluttered page
   
7. The form should be above the fold
   
8. Use a CAPTCHA to avoid spammers
   
9. Include a privacy policy
   
10. Include your phone number at the top of the page
    
11. Use customer testimonials
    
12. Make form fields mandatory (First name, last name, email, phone number)
    
13. Use keywords phrases for the product you are offering
    
14. Use a personal touch and avoid generic content
    
15. Include a personal thank you message when the form has been submitted
    

 
Once you have built your landing page and your campaign is live, be sure to track your campaign.  Is it successful?  If your campaign needs improvement, consider making changes to your landing page and test other versions.​