Optimize Landing Pages for Lead Generation
A landing page is defined as a web page a visitor arrives at after clicking on a link. Typically you arrive at a landing page after clicking on a link on a website home page. Let’s say your insurance agency website has a button to “Get A Quote” or “Get An Instant Auto Quote”. When a visitor clicks the link, they are taken to a landing page.
A landing page should be designed using the KISS method. The acronym KISS stands for “Keep It Simple, Stupid”. The principle was designed by the U.S. Navy in 1960. It states that most systems work best if they are kept simple rather than complicated. The goal is simplicity and unnecessary complexity should be avoided.
15 Things to consider when designing your landing page:
Once you have built your landing page and your campaign is live, be sure to track your campaign. Is it successful? If your campaign needs improvement, consider making changes to your landing page and test other versions.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.