Online Reviews - They're A Pretty Big Deal
Statistics show that 92% of consumers read online reviews and use those in their purchase decisions. So in other words, online reviews are a pretty big deal.
There are multiple websites to leave online reviews including Google (the big daddy of review websites), Facebook, Angie’s List and Yelp. Reviews of your agency help build your online reputation.
The simplest and easy way to get your clients to leave a review is to ask. One suggestion, create a postcard that gives them the steps to post a review on Google. Google offers a star rating as well as a write a review section. Star ratings add to your overall rating score. Encourage your clients to write a review about their experience to give your agency’s Google business page an additional online boost.
Google Add A Rating or Review Instructions:
They say one bad apple spoils the bunch and one bad review can drive away business. Monitor your agency’s online reputation or risk, for example, one bad review sitting at the top of your online search results rotting away the road to your online traffic.
Help other potential customers by responding to negative reviews with a positive response. If your agency did something wrong, offer to fix the issue. Empathy and caring go a long way. Help instill trust in your agency and respond to all your reviews either positive or negative. Just a thank you for a positive review shows you’re appreciative of a client for taking the time to leave a review.
How are you doing?
Online reviews are a great way to gauge how your employees, products and services are performing. Reviews help you discover and track what people like and dislike about your agency. Take action when you see a trend of comments that indicate a need for improvement. For example, address issues like poor customer service or no returned phone calls.
Consider using social media to announce how your agency has addressed or plans to address ways to improve on what people have negatively said in an online review.
Do you have some great reviews? Would you like to encourage people to review your independent insurance agency?
Google is offering small businesses free marketing materials to promote online reviews of your agency. Your independent insurance agency must have a Google business page account to take advantage of the free marketing kit.
Visit https://smallthanks.withgoogle.com/ to request your free marketing kit by mail.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.