Last week I saw a tree service vehicle drive by my house. The company’s name was listed as AAA Tree Service. There used to be a time when the alphabet helped you get a leg up on your competition. Businesses were clever with spelling and grammar with names like AAA AAuto Alignment & AAuto Care. These clever names meant you would be listed first in the Yellow Pages under your business category.
These days a Yellow and White Pages phone book are hard to find. Most businesses have turned to the internet. The triple A this or triple A that won’t get you a leg up on the competition anymore. If you want your insurance agency to be found you must have an internet presence. Your agency won’t be found by many without one.
Take some time and do an internet presence audit. Is your website design up to date? Is your business listed correctly? Has anything changed? Are there calls to action on your website? Are you using keywords? Is your website mobile optimized? Are you actively updating your social media pages? Is your website listed on each of your social media pages like Facebook, Google+, twitter and LinkedIn?
Google your business and see how your agency information is displayed. Search for your agency on Bing. Search for your agency on Yahoo. Pull up your agency’s website on your mobile phone. Is your website mobile friendly? Test your website on Google’s Mobile Test Tool.
Do a keyword search to see where you are showing up for searches like “auto insurance”, “home insurance” and the lines of business you want to sell. Who is showing up first? Take a look at the competition and see what they are doing. It doesn’t hurt to find a little “inspiration” in the competition.
These are just a few simple ways to check your online presence. There are many factors that affect where your agency ranks online.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.