Local SEO Tips For Your Independent Insurance Agency

Your independent insurance agency customers come from your local community.  It’s essential that your agency has a good local web presence to attract local web searchers. Here are a few tips to help with local SEO.

Local SEO - local search engine optimization is the practice of increasing the online visibility of a brick and mortar company that does business face-to-face in their community.

• Google My Business (GMB) - this is where all local SEO begins.  Your agency’s Google My Business page should be set up to the fullest extent possible.  Take advantage of Google’s new Posts section.  This is a great place to share blogs and events that are happening at your agency.  Check to ensure the Info section is complete and accurate.  Add Photos of your agency inside and out as well as staff photos, event photos and any photos related to your products and services. Try to add photos and post to the posts section frequently.

 

• Local Links - good locally sourced website backlinks are a great way to start building for local SEO success.  For example, become a sponsor at a local festival or charity event. They will include a sponsor link to your insurance agency’s website on the festival or charity event website. Consider working with other local businesses like a local real estate agency to place a link to your agency for homeowners insurance, for example.

 

• Get Social - you’ve created content on your blog page, now share it on all of your insurance agency’s social media platforms like Facebook, your agency’s LinkedIn page and twitter.  Google will crawl and pull organic search results from your blog page and your agency’s social media pages. And, as mentioned above, share your blog posts on Google My Business.

These are just a few tips to help improve your agency’s local search results. Two statistics to keep in mind, per BrightLocal, 92% of online searchers will pick businesses on the first page of local search and 97% of people find out more about a local company through the internet.  

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