Lights, Camera, Action!

Generate Engagement

The numbers don’t lie.  Facebook, Instagram, LinkedIn, twitter, Google My business and blog posts that are personal generate more engagement. 

In January Mark Zuckerberg announced a big change to what you see in your Facebook news feed with a shift to building relationships and bringing friends and family closer together.  He said, “you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.”

Facebook Live Video

In social media you can’t get more personal than live video.  Adam Mosseri, Head of Facebook News Feed said, “Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”

In 2017, 100 million hours of videos were watched on Facebook EVERY DAY.
 
Facebook Live is the social network’s live broadcasting feature that’s easily accessed from your mobile Facebook app.  Open your Facebook business page, click the camera icon and click “live video” to get started.

Before going live, promote the video well in advance to generate interest and ensure you will have an audience.  As an independent insurance agent, consider the following:

• Q&A with agents – ask your customers and Facebook followers to submit insurance related questions and answer them live
• Give a live tour of your agency and introduce your employees
• Field questions as they come in to your Facebook Live stream
• Interview a happy customer
• Demonstrate how easy it is to get an auto insurance quote on your independent insurance agency website
• Look back at your independent insurance agency’s blog posts for broadcast topic inspiration

Be Professional and Be Prepared

Before going live, set the scene.  Make sure background noise won’t interfere with the audio.  Make sure your film set (if you will) is clean and professional.  Ensure there isn’t any personal information visible on someone’s desk or computer monitor.  

Have Fun

Once you’ve broadcast your first Facebook Live video, review your engagement and experiment with more live posts. It seems scary at first, but once you broadcast your first live video, you’ll be more confident.  And, HAVE SOME FUN!  

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