The numbers don’t lie. Facebook, Instagram, LinkedIn, twitter, Google My business and blog posts that are personal generate more engagement.
In January Mark Zuckerberg announced a big change to what you see in your Facebook news feed with a shift to building relationships and bringing friends and family closer together. He said, “you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.”
Facebook Live Video
In social media you can’t get more personal than live video. Adam Mosseri, Head of Facebook News Feed said, “Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos.”
In 2017, 100 million hours of videos were watched on Facebook EVERY DAY.
Facebook Live is the social network’s live broadcasting feature that’s easily accessed from your mobile Facebook app. Open your Facebook business page, click the camera icon and click “live video” to get started.
Before going live, promote the video well in advance to generate interest and ensure you will have an audience. As an independent insurance agent, consider the following:
Be Professional and Be Prepared
Before going live, set the scene. Make sure background noise won’t interfere with the audio. Make sure your film set (if you will) is clean and professional. Ensure there isn’t any personal information visible on someone’s desk or computer monitor.
Once you’ve broadcast your first Facebook Live video, review your engagement and experiment with more live posts. It seems scary at first, but once you broadcast your first live video, you’ll be more confident. And, HAVE SOME FUN!
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.