800-229-2009
AccuAgency Login
AccuAgency5 Login
AccuAgency Insurance Technology Solutions is now Learn More
  • Home
  • Products
    • Agency Management
    • Comparative Rater
    • Websites & Web Marketing Solutions >
      • Websites
      • Web Marketing
      • Logos
      • Templates
      • Samples
    • 24/7 Instant Auto Quotes
    • Carrier Services
  • Support
    • Technical Support
  • About Us
  • Blog
Send Us a Message
  • Home
  • Products
    • Agency Management
    • Comparative Rater
    • Websites & Web Marketing Solutions >
      • Websites
      • Web Marketing
      • Logos
      • Templates
      • Samples
    • 24/7 Instant Auto Quotes
    • Carrier Services
  • Support
    • Technical Support
  • About Us
  • Blog

Know Your Competition

7/20/2017

0 Comments

 
Picture
Know Your Competition


Mark Sanborn, a best-selling author, motivational speaker and entrepreneur said, “If you aren’t a little different than your competition, you’re in trouble.”  

Do you know your competition?

Is your agency located in an area with other independent insurance agencies?  If the answer is yes, do you think you are different than the other insurance agencies?  Can you honestly say you provide your customers a better customer service experience?  Better products and services?

Keeping up with your competition is a great way to grow your business.  Identify the markets that aren’t being met by your competition.  Then consider offering products and services they don’t.

  • Google Search your competitors
  • Google “insurance agency” to see other agencies in your vicinity
  • Make a list of your competitors
  • Visit their insurance agency website
  • Make a list of the products and services they offer
    • Identify what you have that they don’t
  • Ask your marketing representatives about other agencies in the vicinity
  • Set up a Google Alert for the competitor’s agency name
  • Follow your competitors on social media
  • Ask your customers and walk-ins
  • Attend trade shows
  • Ask your customers why they chose you over the competition

Compile a spreadsheet and note your products and services vs. your competitor’s products and services.  What do you offer that they don’t?  Find your differences and market those.  “We sell boat insurance!”.  Compare your operating hours.  Are you and open Saturdays and they aren’t?  “OPEN Saturdays!”  Compare the number of companies you represent.  “We’ll find the best coverage for your insurance needs.  We represent 12 top rated insurance carriers.”

Attend trade shows to find more markets and products.  Companies and carriers want your business.  The more you offer, the more you’ll stand out compared to your competition.  In addition, you’ll network with other agents, carrier marketing representatives and insurance association representatives to learn about things that are working for them and their agencies.

Here’s a basic example of a tracking spreadsheet.  Add to this and find areas where you stand out.  Market to your potential customers and promote what makes your independent insurance agency shine compared to your competition.
Picture
0 Comments



Leave a Reply.

    Picture

    Author

    Vikki Thomas has been working in the insurance industry since 1995.  Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing.  Vikki has worked at AccuAgency since 2008.

    Archives

    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017

    Categories

    All
    AccuAgency5
    Agency Management System
    Agent Spotlight
    Auto Insurance
    Auto Rater
    Content Marketing
    Cyber Security
    Employee Spotlight
    Generating Leads
    Insurance Fraud
    Rate Increases
    Referrals
    SEO
    Social Media Advertising
    The Workplace
    Web Marketing
    Websites
    Working With Clients
    Your Agency

    RSS Feed

Insurance Technologies Corp (ITC)

1415 Halsey Way 
Suite 314
Carrollton, TX 75007
800-383-3482
​support@getitc.com

Quick Links

Agency Management
Comparative Rater
Websites
​Web Marketing
24/7 Instant Auto Quotes
Technical Support

Like us. We're Nice!


Terms of Use
​
Privacy Policy

​Samples