Identifying Backlinks To Your Independent Insurance Agency’s Website

Identifying Backlinks To Your Independent Insurance Agency’s Website

What Are Backlinks?

Backlinks are hyperlinks from other websites/domains that point to your website/domain or pages on your website. Backlinks are also called inbound links.  Backlinks or inbound links are important in determining the popularity of your website.  Search engines like Google consider websites with more backlinks more relevant to search results.

Are Backlinks Important?

Google considers backlinks a strong search result ranking indicator.  In the past it was quantity over quality.  You could pay someone to generate hundreds of garbage backlinks to your website.  Google squashed that tactic with link scoring.  A backlink should come from a high domain authority page that has a high quality score or Page Rank.  The more you have the better, but you don’t want low quality (spam) links to your website.  

Create a list and make the connections.

Make a list of high quality authority websites where your agency can be listed.  In all cases, make sure you receive a backlink to your agency’s website.

• Your insurance carrier “Find An Agent” listings
  • https://www.progressive.com/agent/local-agent/ - Make sure the listing they have for you includes the “Visit our website” link under your “Contact Us” section.
• Is your agency a member of an insurance association like the PIA or Trusted Choice?  
• Do you work with mortgage brokers?
• Do you work with real estate agents?
• Contribute to local publications like neighborhood newspapers
• Contribute to insurance industry trade publications or the monthly or quarterly insurance association publications (PIA or Trusted Choice)
• Are you listed on your local Chamber of Commerce website?
• Are you a member of local organizations?  
• Look at your book of business and consider your clients businesses.  Do they have a website where you could be listed as their insurance agent?

These are some suggestions to get you started. Do you have other backlinks suggestions for your fellow agents.  Please share in the comments section below.