Identifying Backlinks To Your Independent Insurance Agency’s Website
What Are Backlinks?
Backlinks are hyperlinks from other websites/domains that point to your website/domain or pages on your website. Backlinks are also called inbound links. Backlinks or inbound links are important in determining the popularity of your website. Search engines like Google consider websites with more backlinks more relevant to search results.
Are Backlinks Important?
Google considers backlinks a strong search result ranking indicator. In the past it was quantity over quality. You could pay someone to generate hundreds of garbage backlinks to your website. Google squashed that tactic with link scoring. A backlink should come from a high domain authority page that has a high quality score or Page Rank. The more you have the better, but you don’t want low quality (spam) links to your website.
Create a list and make the connections.
Make a list of high quality authority websites where your agency can be listed. In all cases, make sure you receive a backlink to your agency’s website.
These are some suggestions to get you started. Do you have other backlinks suggestions for your fellow agents. Please share in the comments section below.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.