One of the worst things you can do for your body and your health is nothing. Leading a sedentary lifestyle, for example, parked on a couch, may contribute to anxiety, depression, obesity and cardiovascular diseases.
Now let’s say your body is your agency’s website. Your agency’s website lives on the internet. If you don’t frequently update your website with fresh content and new information, it will become stagnant and drop in organic search rankings never to be found on search engine inquiries.
Fear not. If you update your website often with high quality content, search engines will reward you for it. Keep your website healthy by staying engaged and up-to-date. Consider updating your website with blog articles, videos and new web pages. The more frequently you update your website the more often a search engine will crawl and index it.
A web crawler or spider is a program that visits websites and reads the pages to create entries for a search engine index. Here’s how Google describes their indexing, “The crawling process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As our crawlers visit these websites, they use links on those sites to discover other pages. The software pays special attention to new sites, changes to existing sites and dead links. Computer programs determine which sites to crawl, how often and how many pages to fetch from each site.”
Note that Google pays close attention to “changes to existing sites”. Google sets the bar for all other search engines. You want to cater to the Google Gods when it comes to updating content for future indexing.
When you publish new content be mindful of using keywords. Frequently added content like a blog post or an article post allows you to optimize the content with keywords pertinent to your products and services that can help attract visitors to your website.
Google is not looking for repetitive keywords throughout your content. Google is looking for quality content that has keywords within it. Write content that provides information your readers are actually interested in reading. Not a bunch of insurance jargon and gobbledygook.
Providing new visitors with valuable, up-to-date and relevant information about your insurance agency lets them know you are actively involved in your business. Inform your audience about customer satisfaction, benefits of your insurance products, why they need your insurance products and they will be more likely to contact you for your services.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.