Television Advertising and Young Adults
There are a half dozen or more auto insurance companies currently advertising in heavy rotation on television.
Here are 5 I can think of right now (I watch too much TV):
Can you name these carriers? Most young adults won’t have any clue. Why? Because 61% of young adults use streaming services to watch television.
According to a survey conducted by the Pew Research Center in August 2017, streaming services like Netflix, Amazon Prime Video and HBO Go have dramatically altered the media habits of Americans, especially young adults.
About six-in-ten of those ages 18 to 29 (61%) say the primary way they watch television is with streaming services on the internet, compared with 31% who say they mostly watch via a cable or satellite subscription and 5% who mainly watch with a digital antenna.
Tips For Creating Your Independent Insurance Agency’s Mobile-Friendly Website
Young adults, millennials and Generation Z (Gen Z), are constantly connected to their mobile devices. As stated above, they are watching streaming services on their mobile devices. They have cut the cord on cable.
When these young adults go to shop for insurance products and services on their mobile devices, will they find your website and like what they see?
5 Mobile Website Tips To Keep Young Adults Engaged
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.