The personal attention you provide as an insurance agent is similar to that of a real estate agent. But as an insurance agent, instead of sifting through listings for a 4 bedroom, 3 full bath, fenced in yard, in an area with great schools, you’re looking for the company that best suits the client’s coverage, limit requirements and underwriting needs.
As an independent insurance agent you work with several carriers. You know what they offer and don’t offer. You know what they will cover and won’t cover. Let your customers know that you know.
Your auto insurance clients probably know that a Maserati will cost more to insure than a Mazda but they don’t know all of the factors that play into insurance rates. That’s why it’s a good idea to inform them that you are there to help and recommend the best company that best fits their situation.
Let them know:
· You know what reports are pulled by each company (MVR, CLUE, Credit)
· You know if a claim will cause their rate to go up
· You know if a client is at risk for non-renewal
· You know what can lower a client’s premium
· You know what coverages they should carry
· You know when a violation will drop off which renewal policy
· You know what claims will be covered or rejected
When you let your clients know exactly what they should expect they will be more likely to use you to find their next house...OOPS, insurance policy.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.