Your independent insurance agency customers come from your local community. It’s essential that your agency has a good local web presence to attract local web searchers. Here are a few tips to help with local SEO.
Local SEO - local search engine optimization is the practice of increasing the online visibility of a brick and mortar company that does business face-to-face in their community.
These are just a few tips to help improve your agency’s local search results. Two statistics to keep in mind, per BrightLocal, 92% of online searchers will pick businesses on the first page of local search and 97% of people find out more about a local company through the internet.
Google recently changed the name of their ad platform Google AdWords to Google Ads. They have made some changes to the ads interface that makes it easier to dig into the performance of ads. Google ads have gotten bigger and take up more real estate on search results.
PPC (Pay Per Click) continues to grow, but research shows, people who perform Google searches prefer organic search results over the paid ads search results.
Organic search results refer to the listings on a search engine results page (SERP) that appear because of SEO (Search Engine Optimization). And SEO is the marketing practice, strategy and tactics focused on increasing organic (non-paid) visibility in search engine results.
Here are 3 factors that will help increase the chances of your website showing up on page one of organic search results:
1. Keywords - Keywords are the key words and phrases in your website’s content that make it possible for people to find your website via search engines. Your independent insurance agency’s website should contain keywords and phrases a potential customer would enter as a search term. For example, “affordable car insurance”. These keywords should be included in your agency’s web page title tags, headers and body/content, URL, keyword description tags, meta tags and H1 tags (second title tag of your website).
2. Unique Content - Every page of your website should include quality, well written content. Generic content won’t help your agency’s web pages show up on search engine results pages. Write content that describes what makes your insurance products and services unique. Ask your customers what they were searching for and write new content that pertains to their needs and how your agency can help them with their needs. Before you begin to write your content, write down everything someone might enter as a keyword search term and use the terms in your content. Create valuable content that provides useful and informative information about what each product and service your agency is in the business of selling and what makes your’s stand out from the competition.
3. Blog - Blogging is a very effective way to increase your organic website traffic. A blog is a regularly updated page of your website that is written in a conversational and informal style. Try to keep your blog post focused on one topic or one product or service per post. Don’t try selling your product within the blog but inform your audience about a product or service. Show your readers you’re an authority on the product or service. Use the SEO content acronym, E-A-T. Demonstrate to your readers a high level of Expertise, Authoritativeness and Trustworthiness in your content.
There is no exact formula that will land your agency’s website on page one of organic search results. With quality and regularly updated content you should see your organic rankings improve over time.
3 Content Marketing Ideas for August
A little content marketing inspiration for your independent insurance agency’s website blog and social media pages.
Safe Driving Tips for Labor Day Weekend
Labor Day is September 3rd this year. It’s a busy time for that one final summer getaway. Provide driving tips like:
Back To School
August means back to school. Provide safety reminders and tips like:
Teens are heading back to school and some will no longer be taking the bus.
Summer is soon approaching which means summer break, summer vacations, graduations, college kids returning home and, of course, road trips.
Here are 5 summer related blog topic ideas for your independent insurance agency website blog page.
Keep cool this summer and keep on blogging!
5 Content Ideas For Your Insurance Agency Website Blog Page
Do you need some blog topic ideas for your independent insurance agency’s website? Here are 5 ideas to help you get the creative juices flowing.
It’s February and Valentine’s Day is only a couple of days away. People give loved ones chocolates, teddy bears, candy hearts and big ticket items like jewelry. Homeowners insurance generally covers valuable and precious items such as jewelry, but these policies have limits. Blog about homeowners insurance and what is covered and what isn’t. Offer tips for protecting and insuring jewelry like having the item appraised, keeping the receipts, taking a picture, etc.
Cleaning Your Dryer Vent Can Prevent a Fire
Keeping your dryer vent cleaned after each use is a great way to keep your home safe. Each year over 17,000 fires are caused by dirty dryer vents. Blog about keeping it clean and other ways to prevent fires.
Why Your Auto Insurance Rates May Go Up
As an insurance agent you’re familiar with the many reasons why auto insurance rates go up. But your customers may not be aware of those reasons. Write about why moving, buying a new car, your age, your marital status and other life events may cause rates to go up. And don’t forget the big ones, being involved in an accident or getting a ticket. Remind customers to contact you if they want to shop around and find lower rates.
Daylight Saving Time - Sunday, March 11, 2018
This year Daylight Saving Time is Sunday, March 11, 2018. This is a great time to remind your customers to set their clocks forward, test, check and change the battery in their smoke detectors. According to the National Fire Protection Association, nearly two-thirds of home fire deaths occurred in properties without working smoke alarms. A smoke alarm only protects you when it is maintained and since most fires occur late at night and early in the morning, an early warning significantly increases your chances for survival.
St. Patrick’s Day - Saturday, March 17, 2018
Erin Go Bragh! (Ireland Forever). Blog about St. Patrick’s day and share some recipes for Irish dishes like corned beef and cabbage, Shepherd’s pie, or how to make green beer.
Grammar, Spelling, Proofreading and Your Content Marketing
Grammar and spelling aren’t just elementary school subjects. They play a very important part in content marketing. From your insurance agency website to your blog, grammar and spelling should be given a great deal of attention.
Bad grammar, misspelled words and incorrect punctuation can ruin first impressions. For example, when a visitor comes to your website, your Facebook page or your insurance agency’s blog page, the last thing you want them to do is leave because of poorly written content.
Here are a few tips to remember:
1. One of my pet peeves is the misuse of You’re and Your.
It’s really easy if you say it in your head before typing it out. You’re is short for “You Are”. If you read your sentence out loud, say “you are” instead of “you’re”. Does it make sense? If yes, you’ve used it correctly.
Your indicates something belongs to you or is related to you. Your home, your auto. Your precedes a noun or a pronoun and shows that it belongs to you. Your is a possessive adjective.
(P.S. - Don’t forget to double-check for any grammatical errors with There, They’re and Their)
2. I Before E, Except After C (Unless it sounds like an A)
This is one I say in my head quite often. I’ll admit, I don’t always get it right.
I Before E
It’s a piece of cake. Believe me.
Except After C
We received your payment after we gave you the receipt.
Unless it sounds like A
The weird clown yelled, “seize the day!”.
3. The plural of words that end in -s, -ss, -z, -ch, -sh, -x
Words would look quite odd if it weren’t for this rule. Adding -es to these words prevents the clashing of letters. Here are a few examples:
Box - Boxes
Quiz - Quizzes
Watch - Watches
English Is Hard!
It’s often said that English is one of the hardest languages to learn. Many say spelling is hard because words that end in the same combination of letters aren’t always pronounced the same. I can’t imagine learning how to speak and spell English as a second language. I’m very impressed by those who have.
These are just a few tips to consider when you write and publish any content for your agency. I highly recommend using spell check and always proofread your content several times before publishing. I’m guilty of not taking the time to proofread. It’s not uncommon for me to publish a blog and later have to go back to correct a mistake and then republish. I'm going to make a 2018 proofread resolution!
How long has it been since you launched your insurance agency’s website? How long has it been since you made updates to your insurance agency’s website?
Your website is like a grocery store to Google. They are looking for freshness. Google and other search engines look at the freshness of your website content. Over time your website will become stale as content becomes older.
Google’s search algorithms look for factors as they sort through hundreds of billions of webpages in the search index to give people relevant results. Google loves to see fresh content and updates.
Here are 5 ideas regarding fresh content for your insurance agency’s website:
After you have updated your website, log into your Google Analytics account. Compare your before update sessions to after update sessions. You should see an increase in session visits over time.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.