Brand Recognition And Your Independent Insurance Agency

Brand Recognition

As an independent insurance agency owner, you want your agency’s name and brand to stand out in the local crowd.

Does your agency have a logo? If yes, does it help represent your agency’s brand, products and services?   

I recently came across an agency’s website that uses a bird in the logo. The name of the agency includes a bird species in the name, but as a standalone logo you would never know it was the logo of an insurance agency. But together, the logo and text were very memorable.  I saw that logo and name a couple of months ago and I still remember the name of the agency. To me, that is great brand recognition.

The goal of a logo is to build brand recognition.

Here are 5 reasons why your independent insurance agency (small business) needs a logo for the agency’s brand:

• A logo builds trust as a reputable business.  If your agency needs a logo, don’t build one with a remedial clipart program or have your daughter design one using Photoshop, hire a professional graphic designer.
• If you sell your agency, it will help sell it as a complete package and brand.
• Your logo can encompass your insurance agency’s products and services with visual association which helps build trust.
• Your agency’s marketing, image and brand will stand out in a crowd of generic local insurance agencies.
• Your agency’s logo and brand will attract more clients who feel your agency has more of an identity than the generic name only insurance agencies in your area.

These are just a handful of reasons why your independent insurance agency should have a brand.  The brand and logo should be used consistently on all marketing materials including your independent insurance agency’s website, your web marketing business listings, marketing materials, email signature, forms, and anything with your insurance agency’s name.

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