I enjoy eating out and supporting local restaurants and businesses. I’ve written over 30 reviews to date. Mostly reviews of restaurants. I have written some bad reviews but what I enjoy more is writing a great review. I like to get people’s names and mention them when they have given me outstanding service.
Your independent insurance agency is a local business. And people want to support local. As an independent insurance agency you are able to provide personalized, hands-on customer service that the big insurance companies don’t and can’t offer.
Where am I headed with this? You can boost your search engine rankings with reviews on Google Places, Yelp, Facebook and more. Most people don’t think to write a review. You need to ask and give them a place to access your reviews pages. Use your website and social media to gather reviews. Be straightforward with a call to action and a link to your agency’s Google Places page.
Ask for reviews face-to-face, by phone and email. Request reviews in your email signature. Ask all of your employees to update their email signatures with a message to leave a review and provide a link to your agency’s Google Places page.
Can you think of other ways to acquire reviews? Be creative and remember most of your clients won’t leave a review unless you remind them to.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.