Boost Your Online Visibility, Get Online Reviews & Support Local!

I enjoy eating out and supporting local restaurants and businesses.  I’ve written over 30 reviews to date.  Mostly reviews of restaurants.  I have written some bad reviews but what I enjoy more is writing a great review.  I like to get people’s names and mention them when they have given me outstanding service.

Your independent insurance agency is a local business.  And people want to support local.  As an independent insurance agency you are able to provide personalized, hands-on customer service that the big insurance companies don’t and can’t offer.

Where am I headed with this?  You can boost your search engine rankings with reviews on Google Places, Yelp, Facebook and more.  Most people don’t think to write a review.  You need to ask and give them a place to access your reviews pages.  Use your website and social media to gather reviews.  Be straightforward with a call to action and a link to your agency’s Google Places page. 

Ask for reviews face-to-face, by phone and email.  Request reviews in your email signature.  Ask all of your employees to update their email signatures with a message to leave a review and provide a link to your agency’s Google Places page.
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Can you think of other ways to acquire reviews?  Be creative and remember most of your clients won’t leave a review unless you remind them to.