How long has it been since you launched your insurance agency’s website? How long has it been since you made updates to your insurance agency’s website?
Your website is like a grocery store to Google. They are looking for freshness. Google and other search engines look at the freshness of your website content. Over time your website will become stale as content becomes older.
Google’s search algorithms look for factors as they sort through hundreds of billions of webpages in the search index to give people relevant results. Google loves to see fresh content and updates.
Here are 5 ideas regarding fresh content for your insurance agency’s website:
After you have updated your website, log into your Google Analytics account. Compare your before update sessions to after update sessions. You should see an increase in session visits over time.
Inspiration can be hard to come by so here are 5 blog topic ideas to consider writing about:
Insurance Agency Websites - Do It Right Because When Will You Have Time To Do It Over?
You’ve probably heard the saying, “If you are going to do something, then do it right”. Then there’s a quote by John Robert Wooden who was an American basketball player and head coach at the University of California at Los Angeles who said, “If you don’t have time to do it right, when will you have the time to do it over?”.
I don’t believe there is a perfect website on the internet. It’s subjective, but it’s easy to spot bad ones. There is a lot going on within a website that we don’t see, but what we do see can either make a great impression or a bad one.
Here Are 5 Elements of a Good Website
Design - Is it aesthetically pleasing? The design of your website will be the first thing a visitor will see when they arrive on your agency’s website. You only have seconds to grab a visitor’s attention before they leave your website. Use a website theme or template, uncluttered layout, appealing colors and make use of white space.
Content - In my experience, this is the one independent insurance agents struggle with the most. Think about the quote, “If you don’t have the time to do it right, when will you have the time to do it over?”. If you have decided to build a website for your independent insurance agency, you don’t have to rush to get it published. Take time and think about what your agency offers and how you stand out from the crowd of other local agents in your area. Answer the questions your potential customers want to hear, why they should contact you for their insurance needs.
Call To Action - They like what they see. Make sure they know exactly how to contact you no matter what page of your website they’re on. Examples of calls to action, “Get A Quote Now”, “Click Here To Call”, “Directions To Our Agency”.
Continuity (Page Navigation) - When a visitor comes to your website, it should be easy to navigate to the information they are looking for. Page navigation should be clear, concise and uncluttered. Don’t bury pages deep within other pages.
Mobile - Your website should be mobile-friendly. Period. If your website isn’t mobile-friendly, you are losing mobile visitors immediately. Most people will visit your website from a mobile device. If they have to use their fingers to zoom in to see your page and content, they are leaving.
These are just a handful of tips. Don’t forget to keep your website fresh. Update your website with fresh content, blog, use real photos of your agency, use your brand and logo to prominently stand out and separate you from your local competition.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.