As an independent insurance agency owner, you want your agency’s name and brand to stand out in the local crowd.
Does your agency have a logo? If yes, does it help represent your agency’s brand, products and services?
I recently came across an agency’s website that uses a bird in the logo. The name of the agency includes a bird species in the name, but as a standalone logo you would never know it was the logo of an insurance agency. But together, the logo and text were very memorable. I saw that logo and name a couple of months ago and I still remember the name of the agency. To me, that is great brand recognition.
The goal of a logo is to build brand recognition.
Here are 5 reasons why your independent insurance agency (small business) needs a logo for the agency’s brand:
These are just a handful of reasons why your independent insurance agency should have a brand. The brand and logo should be used consistently on all marketing materials including your independent insurance agency’s website, your web marketing business listings, marketing materials, email signature, forms, and anything with your insurance agency’s name.
In Journalism they used to teach the 5 WHs for writing a news article: The Who, What, When, Where, Why and sometimes How of the story. Think about your independent insurance agency’s website as the story people are searching to read.
Your agency’s website must have all the important elements to be a successful insurance website.
Within seconds of that first look, a visitor should be able to see who you are, what you sell, when you are available, where you are located and why people should do business with your agency. Your website might have beautiful pictures and fabulous design but if the content isn’t there to show a potential customer those 5 WHs, then you will lose them before they look any further.
Does your agency’s website make it easy to:
If your website is optimized and people are searching for the products and services you offer, your agency’s website is the first thing people will see. Remember, a majority of your clients and potential clients will visit your website before they make contact with you or your staff. Does your insurance agency website have the who, what, when, where and why of what they are looking for?
Take some time and audit your website. Make good notes and make improvements where necessary.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.