Taglines - Reinforcing Your Agency’s Brand
You’ve seen them in advertising for big companies like McDonald’s with “I’m lovin’ it.”, Nike “Just Do It”, and Verizon “Can you hear me now?”. These are all taglines. Taglines are a branding slogan that emphasize the brand and help reinforce a product or service. Taglines should come to you when you say the company’s name. Do you know the tagline for Delta Airlines?* You probably know at least one. Delta has used several taglines over their 89 year history.
Your Agency’s Tagline
Have you considered creating a tagline for your independent insurance agency? Taglines work for both big companies and small businesses. A tagline is an audible way to grab your potential client’s attention. You want it to be impactful and memorable. Taglines should be short and concise for use on your insurance agency website, business cards, email signature, advertisements, brochures and anywhere you put your agency’s name.
Creating A Tagline
Your insurance agency’s tagline should be positive and emphasize the benefits of using your agency. Here’s an example, (the beginning) of an insurance related tagline. Can you finish this one? “Like A Good Neighbor…”
As the saying goes, Rome wasn’t built in a day. Take some time to craft your tagline. Get input from your employees, customers, family and friends. Analyze your agency’s key benefits and write down keywords and emotions that describe your agency’s purpose and image. For example:
Does your agency already have a tagline? Are you using your tagline on your insurance agency’s website? Is it part of your logo? We’d love for you to share them in the comments section.
* "We love to fly and it shows.” “Keep Climbing.” “The World’s Most Trusted Airline.”
Today we're spotlighting one of our Mississippi agents, Ray Hart, owner and agent at A-Plus Insurance in Picayune, Mississippi. We asked Ray a few questions about himself.
How many years have you been an insurance agent?
What is your favorite thing about being an insurance agent?
My favorite thing about being an insurance agent is being an independent insurance agent, allowing me the freedom to choose the best coverage with the most competitive premium.
What advice would you give someone who wants to be an independent insurance agent?
Be consistent and don't shortcut on coverages, in the end your customers will be grateful.
What is one of your guilty pleasures?
Eating badly at night while watching TV.
What is something about you that would surprise people?
I teach Sunday School.
Where’s your favorite place in the world?
The Smoky Mountains.
If you could visit anywhere in the world you’ve never been, where would you go?
What’s the best meal you’ve ever had?
My grandmothers BBQ Gizzards.
Kay Norton, Business Development Manager
We are delighted to welcome Kay Norton to the AccuAgency family. Kay brings 13 years of insurance experience to our Sales team as the new Alabama, Mississippi and north Florida Business Development Manager.
Kay worked for 12 years as the Director of a day care center when it closed and she decided to make a career change into the insurance world. She started as a CSR at Millsaps & Associates in Alabama and quickly received her agent's license a few months later. Since then Kay has worked in marketing for two insurance carriers. We're thrilled to have Kay on board with her insurance experience and agency relationships.
You may have already had the pleasure of meeting Kay. This announcement is a bit overdue as Kay has been hard at work on the road for several months now and has attended several conventions this summer.
Please join us in this belated welcome to the AccuAgency Sales Team!
Kay can be reached at (251) 404-9667 or firstname.lastname@example.org.
Online Reviews - They're A Pretty Big Deal
Statistics show that 92% of consumers read online reviews and use those in their purchase decisions. So in other words, online reviews are a pretty big deal.
There are multiple websites to leave online reviews including Google (the big daddy of review websites), Facebook, Angie’s List and Yelp. Reviews of your agency help build your online reputation.
The simplest and easy way to get your clients to leave a review is to ask. One suggestion, create a postcard that gives them the steps to post a review on Google. Google offers a star rating as well as a write a review section. Star ratings add to your overall rating score. Encourage your clients to write a review about their experience to give your agency’s Google business page an additional online boost.
Google Add A Rating or Review Instructions:
They say one bad apple spoils the bunch and one bad review can drive away business. Monitor your agency’s online reputation or risk, for example, one bad review sitting at the top of your online search results rotting away the road to your online traffic.
Help other potential customers by responding to negative reviews with a positive response. If your agency did something wrong, offer to fix the issue. Empathy and caring go a long way. Help instill trust in your agency and respond to all your reviews either positive or negative. Just a thank you for a positive review shows you’re appreciative of a client for taking the time to leave a review.
How are you doing?
Online reviews are a great way to gauge how your employees, products and services are performing. Reviews help you discover and track what people like and dislike about your agency. Take action when you see a trend of comments that indicate a need for improvement. For example, address issues like poor customer service or no returned phone calls.
Consider using social media to announce how your agency has addressed or plans to address ways to improve on what people have negatively said in an online review.
Do you have some great reviews? Would you like to encourage people to review your independent insurance agency?
Google is offering small businesses free marketing materials to promote online reviews of your agency. Your independent insurance agency must have a Google business page account to take advantage of the free marketing kit.
Visit https://smallthanks.withgoogle.com/ to request your free marketing kit by mail.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.