5 Blog Tips for Your Insurance Agency’s Website
A blog is a regularly updated website or web page written in an informal or conversational style. The word “blog” has been shortened from “weblog”.
Blogging is a great way to attract customers. Blogging helps validate your expertise as an insurance agent. You’re able to show off your knowledge and help your agency convert website traffic into leads and leads into customers.
These are just several tips. You need to drive traffic to your blog so be sure to share your blogs on your agency’s social media pages. Tell your friends to follow your blog. Link to your blog page on your email auto signature. Ask your employees to like and share your blog. Ask your employees to add a link to your blog on their email auto signatures.
The more you blog, the more you establish authority in insurance and financial services. Take a few minutes and check out your competition. If your insurance agency’s website doesn’t have a blog, add one and set up a schedule. Set aside some time each week and write a blog. You’ll find it becomes something enjoyable once you sit down and start writing.
PDF Form Flattening
The acronym PDF definition (as related to Adobe Acrobat) is Portable Document Format. A PDF is a file format that makes it possible to display text and graphics in the same fixed layout on any computer screen.
PDF files might have interactive fields the user can edit. These fields include checkboxes, text boxes, radio buttons and lists. Users are able to click on these fields and make edits. For example, open ACORD form 36 in your agency management system. The Agent/Broker of Record Change form includes text fields and radio buttons. If you save the form, you can go back and re-open it and edit the fields.
The data for these forms (checkboxes, text boxes, radio buttons, etc.) is stored in a separate area from the text on the page. PDF Form Flattening is the process of marrying the text and the data. You might compare it to the data on one plane and the text of the form on another. PDF Form Flattening combines the two on one plane. The PDF will look the same but the user cannot make changes to the form once it has been flattened.
There are several advantages to this:
PDF Form Flattening is an added benefit to your E&O risk management. Your file documentation is secure and creates a culture where your staff understands their attention to detail and forms accuracy can prevent (or cause) the agency from being sued.
The new HTML5 version of our agency management system AccuAgency, AccuAgency5, offers a considerable number of new features including PDF Form Flattening. Once a user has completed the form, the PDF fields can be flattened converting the contents of the fields from the original into a permanent, read-only part of the client‘s information.
5 Content Ideas For Your Insurance Agency Website Blog Page
Do you need some blog topic ideas for your independent insurance agency’s website? Here are 5 ideas to help you get the creative juices flowing.
It’s February and Valentine’s Day is only a couple of days away. People give loved ones chocolates, teddy bears, candy hearts and big ticket items like jewelry. Homeowners insurance generally covers valuable and precious items such as jewelry, but these policies have limits. Blog about homeowners insurance and what is covered and what isn’t. Offer tips for protecting and insuring jewelry like having the item appraised, keeping the receipts, taking a picture, etc.
Cleaning Your Dryer Vent Can Prevent a Fire
Keeping your dryer vent cleaned after each use is a great way to keep your home safe. Each year over 17,000 fires are caused by dirty dryer vents. Blog about keeping it clean and other ways to prevent fires.
Why Your Auto Insurance Rates May Go Up
As an insurance agent you’re familiar with the many reasons why auto insurance rates go up. But your customers may not be aware of those reasons. Write about why moving, buying a new car, your age, your marital status and other life events may cause rates to go up. And don’t forget the big ones, being involved in an accident or getting a ticket. Remind customers to contact you if they want to shop around and find lower rates.
Daylight Saving Time - Sunday, March 11, 2018
This year Daylight Saving Time is Sunday, March 11, 2018. This is a great time to remind your customers to set their clocks forward, test, check and change the battery in their smoke detectors. According to the National Fire Protection Association, nearly two-thirds of home fire deaths occurred in properties without working smoke alarms. A smoke alarm only protects you when it is maintained and since most fires occur late at night and early in the morning, an early warning significantly increases your chances for survival.
St. Patrick’s Day - Saturday, March 17, 2018
Erin Go Bragh! (Ireland Forever). Blog about St. Patrick’s day and share some recipes for Irish dishes like corned beef and cabbage, Shepherd’s pie, or how to make green beer.
Drag and Drop in the New AccuAgency5 HTML5 Version of AccuAgency
HTML5 Drag & Drop
Recently we released the latest version of AccuAgency. We’ve been calling it AccuAgency5. It has great features we’re excited to offer. One of the features you’ll find on the agency management side is drag and drop.
What is drag and drop?
In computing, drag and drop involves moving your cursor over and object, selecting the object by clicking the mouse, holding the mouse key down as you drag the object and drop it the to new location.
Drag and drop can be used for multiple purposes. You can drag and drop a file from one location to another. You can drag and drop an icon from your computer’s desktop and move it to a folder. It’s a simple and intuitive way to quickly move objects, images, files and folders.
How does it work in AccuAgency5?
In policy management, open a client, select attachments and you can now quickly and easily grab documents, images, spreadsheets and more and drop them into the attachment area. Simply locate the file you would like to attach (from your desktop, folders, etc.), hover your mouse pointer over it, click it and drag it to the white area of the attachments and drop it to attach. Voila! You’ve just moved a document into the client’s attachments.
If you have moved something in error, you can click the trash bin image to delete the file and then drag and drop the correct file to your client’s policy or quote attachments.
This is just one of many great features we now offer with the new AccuAgency5 version of AccuAgency.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.