You might be surprised to know a lot of independent insurance agencies still don’t have a website. But why?
They say they don’t have a website or they don't update their old website because it’s too expensive, difficult to build and time consuming,
Bottom line, your independent insurance agency must have a website because your potential customers aren’t going to find you without one. There are affordable companies that specialize in building websites for independent insurance agents. It doesn’t have to be difficult to build or time consuming. The turnaround time is minimal but you’ll need to make sure you have the following 7 things to start your website.
1. Domain Name
Your domain name is the internet address where users go to access your website. The average price of a domain name is between $10 - $15 per year. Website hosting providers include GoDaddy, Bluehost, iPage, and HostGator.
2. Website Hosting
Web hosting services give business owners the support and tools they need to build a website on their own or you can pay to have someone host and build the website for you.
3. Website Builder
The website builder or website designer is responsible for creating your website.
4. High Quality Images Related To Your Lines of Business, Services, Your Agency, Your Staff
Your website should look professional and include high quality images that are associated with your lines of business, services and agency.
5. Lead Generating Quote Forms
Quote forms should be easy to locate on your website and include forms for all the lines of business your agency writes.
6. SEO Optimized Content
Your website should be clear and concise and include descriptions of everything you offer. The content must contain keywords to generate organic search results for your agency’s website.
7. Responsive Design Website
If a potential client is visiting your website from a mobile phone, desktop computer or tablet, the display and orientation of your pages should accommodate their device and adjust accordingly.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.