5 Blog Tips for Your Insurance Agency’s Website
A blog is a regularly updated website or web page written in an informal or conversational style. The word “blog” has been shortened from “weblog”.
Blogging is a great way to attract customers. Blogging helps validate your expertise as an insurance agent. You’re able to show off your knowledge and help your agency convert website traffic into leads and leads into customers.
These are just several tips. You need to drive traffic to your blog so be sure to share your blogs on your agency’s social media pages. Tell your friends to follow your blog. Link to your blog page on your email auto signature. Ask your employees to like and share your blog. Ask your employees to add a link to your blog on their email auto signatures.
The more you blog, the more you establish authority in insurance and financial services. Take a few minutes and check out your competition. If your insurance agency’s website doesn’t have a blog, add one and set up a schedule. Set aside some time each week and write a blog. You’ll find it becomes something enjoyable once you sit down and start writing.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.