5 Blog Tips for Your Insurance Agency’s Website

5 Blog Tips for Your Insurance Agency’s Website

A blog is a regularly updated website or web page written in an informal or conversational style.  The word “blog” has been shortened from “weblog”.  

Blogging is a great way to attract customers.  Blogging helps validate your expertise as an insurance agent.  You’re able to show off your knowledge and help your agency convert website traffic into leads and leads into customers.

1. Get Ideas From Your Customers - As you engage in your day-to-day agency management, consider common questions and concerns of your customers and potential customers.  
2. Write For Yourself - Use your knowledge of insurance and write about what you know.  Let your ideas flow and use examples from you and your customer’s experiences.  Consider common questions and topics you frequently discuss with your clients.
3. Use Images - Find images relevant to your blog topic and use them to express the topic of your blog and to give your readers a better idea of what you are explaining.  Use licensed, high quality images that give your blog a professional look.
4. Use Keywords - Keywords are the words and phrases that people search for on search engines.  Keywords determine what traffic you get to your website.  Example, Do you sell minimum limit auto insurance to people with poor driving records?  You might blog about how it can be difficult for these people to find affordable auto insurance.  What is this group typing in to a search engine to find insurance?  Sprinkle keywords throughout your blog like, “cheap auto insurance”, “affordable auto insurance”, “cheap car insurance”.  
5. Stand Out Among Your Competition - Blog and your agency’s website will stand out from your competition.  Check out the websites of your competition.  Do they have an agency blog?  Are they contributing to the blog?  Chances are they don’t and they aren’t.  You’ll stand out from the competition if you actively blog.  

These are just several tips.  You need to drive traffic to your blog so be sure to share your blogs on your agency’s social media pages.  Tell your friends to follow your blog.  Link to your blog page on your email auto signature.  Ask your employees to like and share your blog.  Ask your employees to add a link to your blog on their email auto signatures.  

The more you blog, the more you establish authority in insurance and financial services.  Take a few minutes and check out your competition.  If your insurance agency’s website doesn’t have a blog, add one and set up a schedule.  Set aside some time each week and write a blog.  You’ll find it becomes something enjoyable once you sit down and start writing.