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3 Content Marketing Ideas for August

8/6/2018

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3 Content Marketing Ideas for August

A little content marketing inspiration for your independent insurance agency’s website blog and social media pages.

Safe Driving Tips for Labor Day Weekend

Labor Day is September 3rd this year.  It’s a busy time for that one final summer getaway. Provide driving tips like:

  • Take your car in for a tune-up to insure tires, fluids, windshield wipers, indicators, lights, etc. are all in working order
  • Plan ahead and map out your route  
  • Print out hard copies of maps and directions for backup
  • Ensure you have your cell phone, GPS and car chargers for both
  • Make hotel reservations in advance to avoid hefty room rates and sold out rooms
  • Join AAA or a roadside assistance program in case of a roadside breakdown

Back To School

August means back to school.  Provide safety reminders and tips like:

  • Always stop for school buses that are loading and unloading
  • Emphasize the steep violation points against their driver’s license as well as the hefty charge for passing a school bus
  • Slow down and obey the school zone speed limit when school zone hours are in effect
  • Never use emergency lanes or spaces to drop off or pick up children at school
  • Be alert for school crossing guards and children walking in crosswalks and sidewalks

Teen Drivers

Teens are heading back to school and some will no longer be taking the bus.  

  • Remind parents to add their new teen drivers to their auto insurance policies
  • Offer solutions to help keep the rates down for teen drivers
    • Some companies offer auto insurance discounts to teenagers with good grades
    • Driving a safer car means lower rates
    • List discounts available to teenage drivers
    • Suggest options for comprehensive and collision deductibles
  • Offer to shop around for the best insurance rates for the family and the teenage driver(s)
  • Teens are heading back to college without the car which means there may be a break in premium available
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    Vikki Thomas has been working in the insurance industry since 1995.  Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing.  Vikki has worked at AccuAgency since 2008.

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