3 Content Marketing Ideas for August

3 Content Marketing Ideas for August

A little content marketing inspiration for your independent insurance agency’s website blog and social media pages.

Safe Driving Tips for Labor Day Weekend

Labor Day is September 3rd this year.  It’s a busy time for that one final summer getaway. Provide driving tips like:

• Take your car in for a tune-up to insure tires, fluids, windshield wipers, indicators, lights, etc. are all in working order
• Plan ahead and map out your route  
• Print out hard copies of maps and directions for backup
• Ensure you have your cell phone, GPS and car chargers for both
• Make hotel reservations in advance to avoid hefty room rates and sold out rooms
• Join AAA or a roadside assistance program in case of a roadside breakdown

Back To School

August means back to school.  Provide safety reminders and tips like:

• Always stop for school buses that are loading and unloading
• Emphasize the steep violation points against their driver’s license as well as the hefty charge for passing a school bus
• Slow down and obey the school zone speed limit when school zone hours are in effect
• Never use emergency lanes or spaces to drop off or pick up children at school
• Be alert for school crossing guards and children walking in crosswalks and sidewalks

Teen Drivers

Teens are heading back to school and some will no longer be taking the bus.  

• Remind parents to add their new teen drivers to their auto insurance policies
• Offer solutions to help keep the rates down for teen drivers
  • Some companies offer auto insurance discounts to teenagers with good grades
  • Driving a safer car means lower rates
  • List discounts available to teenage drivers
  • Suggest options for comprehensive and collision deductibles
• Offer to shop around for the best insurance rates for the family and the teenage driver(s)
• Teens are heading back to college without the car which means there may be a break in premium available