One of the main questions our AccuAgency Business Development Marketing Representatives hear in the field is, “How can I generate more leads?”. In an ongoing effort we try to share various ways for your independent insurance agency to generate more leads. We hope you find this helpful.
Both of these lead generating tips require that your agency has a website so don’t read any further if your agency doesn’t. Instead, drop everything right away and contact a company that builds websites for independent insurance agencies.
If your current website does not include quote forms, contact your website design company and ask them to add quote forms for all the lines of business you write. If you work with an insurance software company that offers an instant auto quote generator or any type of instant quote generator, contact them about getting the feature added to your website.
Here are 2 ways you can generate leads with little effort on the front end (just contact the appropriate parties to get things rolling.)
1. Lead Generating Quote Forms
You’ll want to be able to generate a quote for prospects so you’ll need to ask the right questions without driving them away by asking too many personal questions. Be sure to capture their contact information including name, email address and phone number. Those fields should be required. Make sure all quote forms are SSL Secure forms. These forms should use the same encryption and security required by your E&O policy.
Taylor all quote forms and fields for each type of insurance and make it clear what type of insurance quote they are requesting. You’re familiar with insurance terms but you’re prospects probably aren’t. Consider using a photo that represents the type of insurance they are requesting a quote for.
Once the form is completed and submitted, the form will be sent to the email or emails of the people you have assigned to handling the quote requests.
TIP: Respond to leads IMMEDIATELY if at all possible. After just a few minutes the lead will get cold and the prospect will move on.
2. Instant Quote Forms
The difference between quote forms and instant quote forms is “instant”. With an instant quote form, your prospects will receive a quoted premium for the coverages they have selected instantly.
SAME TIP: Respond to your lead immediately. Consider assigning your staff to handle these leads during off hours and have them follow up right away.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.