This is the second in a series of how to generate referrals. Please use the comments section and share your ideas on how you generate referrals and what has worked best in your agency.
Getting Referrals - Client Featured Marketing - Write Your Story
Do you have a client success story? If you’re in business, the answer is yes. Your agency wouldn’t be open without happy clients and customers.
Take a close look at your entire customer base and identify all of your unique client success stories. I bet you’ll be surprised at the number of success stories you can identify. Now that you have identified your success stories consider how you can use these in your marketing materials. You don’t need to share multiple success stories. Find one or two and write your marketing stories highlighting your happy client and how you went above and beyond to make them happy. If possible, include a photograph or video of your client or their situation.
Here’s an example, has one of your clients left the office without signing a form and you stopped by their house to get it signed. Or maybe one of your clients had a small house fire and you stopped to check on the family. Consider taking a picture of the fire damage. Follow-up after the contractors have come out to repair the damage. You may consider a video to capture how satisfied your client is with the repairs. You could use the picture you took before the damage and and one after the damage is repaired. People love before and after pictures.
Share your stories on your agency’s website, your agency’s social media pages and any and all of your marketing collateral. Always be looking for client success stories.
If you include a client success story in your marketing you should see referrals in 2 ways. Let your client know you are including their story in your marketing and online web marketing and they will share on their social media pages. Second, client success stories found in your marketing materials show your agency cares about customers, the community and you’re good at what you do.
Featuring clients and sharing your agency’s success is a great way to showcase your services and attract new clients seeking those services.
Vikki Thomas has been working in the insurance industry since 1995. Vikki has worked for several carriers in customer service, quality assurance, underwriting, product management and marketing. Vikki has worked at AccuAgency since 2008.